While looking at the various technology blogs this morning I ran across a few posts about the invitation Apple has started sending out about the next iPhone event on October 4th.
When I viewed the first article I was thinking that the associated image attached to it was from an old invite or just a random "we need an image to fill the space" type of graphic. However, as I jumped from site to site I realized the image was the actual invite. My next response was "Really, that's the invite?" It's ugly at best.
I know they have used a similar approach in the past to announce upcoming events, but for some reason this time the invitation feels really dated, old, tired, generic. It's very "un-apple" in design. The invitation really shows how dated the iPhone approach to User Interface really is.
I don't know about you but this invite doesn't get me excited, at all, about their upcoming event. The gradients are harsh, the shadows are ugly, the entire image feels fuzzy/blurry to me (probably because of the shadows).
What do you think? Does this invite really show quality? Is it dated?
I think this will be a real problem for Apple in the next 12-24 months, maybe sooner if they don't release a really kick ass iPhone 5. People are going to start realizing just how boring a grid of icons really are, just as they realized it on the desktop.
If the iPhone 5 only offers a few new elements and basic refinements I think Apple will start struggling in the phone market.